Sampled from 5 of Tut Tut's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C246C bg
#724280
#9C7C64 accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 10.3 words on average (longest 16).
Vos colis, commandes click and collect, votre nouveau canapé ou le doudou oublié chez belle-maman, les cotransporteurs Tut Tut vous livrent TOUT chez vous ! Comment ça marche ? Faites une demande de livraison Pour des colis de toutes tailles, que ce soit votre drive de courses ou votre nouveau canapé, Tut Tut s’occupe de tout. Vous pouvez même assurer vos colis les plus précieux jusqu’à 2500€. Un cotransporteur de votre secteur récupère votre colis chez des particuliers ou directement en magasin grâce à notre système de procuration simple et sécurisé. Recevez votre colis chez vous en moins de 2h ou sur la plage horaire de votre choix, même le week-end Les plus de Tut Tut : Vos commandes de vos magasins ou commerce préféré livré chez vous en deux clics et en deux heures Un partenaire de confiance pour assurer vos colis jusqu’à 2500€ Des générations de procuration pour que nos cotranspo…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Tut Tut's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tut Tut runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C246C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C7C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.