Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Royal Bank of Scotland's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C2C7C bg
#72498E
#F4B43C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Take control of your banking. Our app makes your day-to-day banking easy, quick and secure. Why the RBS app? Manage your money easily and securely: • Apply for current, savings, child, teen, Premier, and student accounts quickly. Eligibility criteria apply. • See all your bank accounts straight from your Home screen. • Freeze and unfreeze your card at any time (Mastercard only). • Use Pots to set money aside from your main account for everyday needs and to stay in control of your spending. • Set up fingerprint, voice or facial recognition for better security and to send high value payments in-app, amend payment limits and more. Fingerprint, voice or facial recognition are only available on selected devices. Send, receive and access money quickly: • Request money via a QR code or link. • Send money faster with a personalised list of favourite payees. • Split a bill up to £500 by shar…
App details
What you can learn from Royal Bank of Scotland
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are Royal Bank of Scotland's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Royal Bank of Scotland runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C2C7C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F4B43C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.