Sampled from 6 of Plug® - Shop Tech's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCECEC bg
#C1CFCF
#BCE494 accent
#111111 text
Plug® is your connection to the latest iPhones and more Our mission is to take pre owned devices and turn them into certified refurbished devices. Tap into the plug family, anytime, anywhere, and all in one spot — the plug app. Get instant updates, track your orders, find any item in stock, and get inspired by our users all over the world! With the Plug app, you will be able to do the following: 1. Choose directly from plugs inventory, which includes the best prices. 2. Access customer care: Order tracking and after-sales support. 3. Receive notifications and updates on exclusive deals 4. Receive updates on what is going on at Plug and how we are helping the environment We have the best deals on pre-owned devices. - All devices are fully tested, work perfectly, and are backed with a 1-year warranty - Installment payments available with Shop Pay Installments - Free 2 Day shipping an…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Plug® - Shop Tech's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Plug® - Shop Tech runs a light set where the background shifts from screenshot to screenshot (first shot #DCECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BCE494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.