Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of HOUSE OF RARE's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#1C344C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to RARE – your ultimate fashion destination for the entire family! With the RARE app, we’ve brought together our three iconic brands – Rare Rabbit, Rareism, and Rare Ones – to offer a one-stop shop for premium, luxurious fashion. Whether you're searching for men’s wear, women’s collections, or kids' clothing, RARE curates a seamless shopping experience where sophistication meets innovation. Discover RARE: Fashion for the Whole Family Impeccably Crafted Men's Wear: From classic essentials to fashion-forward pieces, Rare Rabbit has it all. Dive into the world of meticulously designed men’s wear that brings together timeless classics and contemporary trends whether it’s a formal shirt for that important meeting, a casual T-shirt for a relaxed weekend, or a tailored blazer for an evening event, Rare Rabbit outfits you for every occasion. Exquisite Women's Collections: Ind…
App details
What you can learn from HOUSE OF RARE
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are HOUSE OF RARE's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HOUSE OF RARE runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C344C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.