Sampled from 5 of PDCheck AR's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4FC bg
#C8D6DD
#B47444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Use Augmented Reality (AR) technology to instantly measure your pupillary distance, one of the numbers needed for ordering glasses. All you need to measure your pupillary distance is your phone! Disclaimer: Your phone must be iPhone X or newer and must support Face ID. Features Measures your far pupillary distance, including your left and right pupillary distance, for distance viewing Measures your near pupillary distance for near viewing No tape measure, credit card, or other objects required Works with all iPhones that have Face ID capabilities Perfect for ordering EyeQue’s Try-On Glasses before spending on designer glasses. Use for ordering eyewear or adjusting your virtual reality (VR) headset This app works with: iPhone X, XS, XR, XS Max, and later models that use Face ID technology
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are PDCheck AR's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PDCheck AR runs a light set with one background colour (#E4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B47444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.