Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Birda - Bird Watching, Birding's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ACCCFC bg
#97B3DD
#FC6C5C accent
#111111 text
Screenshots
Icon palette
About this app
Birda is birdwatching, reimagined. Birda is more than a birdwatching app, it’s your companion for getting outside, noticing more, and reconnecting with nature. Whether you’re spotting your first bird or chasing your next life tick, Birda helps you identify birds, track your progress, and share the experience with a friendly global community. Modern life pulls us indoors. Birda helps you push back. From gardens and local patches to national parks and far-flung adventures, Birda makes birding more fun, more rewarding, and easier to stick with. IDENTIFY BIRDS - Identify birds your way. Use powerful AI to identify birds from photos (even blurry ones), describe a bird in your own words with AI text identification, or explore Birda’s beautifully detailed species guide with photos, bird calls, maps, and key ID tips. Not quite sure yet? Post your sighting and let the Birda community help co…
App details
What you can learn from Birda - Bird Watching, Birding
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Birda - Bird Watching, Birding's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Birda - Bird Watching, Birding runs a light set where the background shifts from screenshot to screenshot (first shot #ACCCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC6C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.