Sampled from 4 of WeAreZeeman's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDC04 bg
#DDC103
#04549C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 3.8 words on average (longest 5).
De WeAreZeeman app is voor iedereen die bij Zeeman werkt of graag wil werken. Werk jij bij Zeeman en wil jij makkelijk contact houden met je collega’s in je winkelteam? Wil je intern snel op de hoogte worden gehouden van nieuwtjes en informatie? En wil je ook taken en planningen op je telefoon kunnen bekijken en ontvangen? Maak je werk leuker en makkelijker door deze officiële Zeeman werknemers app op je telefoon te zetten. Werk je nu nog niet bij Zeeman, maar wil je dat wel? Gebruik de WeAreZeeman app dan om onze vacatures te bekijken. Wat moet je doen om de WeAreZeeman app te gebruiken? 1. Download de app 2. Volg de instructies die je in je e-mail hebt gekregen. 3. Let op. Als je geen mail hebt ontvangen, check dan eerst je spambox. Wil je graag wat kopen bij Zeeman? Kijk dan op Zeeman.com
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are WeAreZeeman's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WeAreZeeman runs a light set with one background colour (#FCDC04) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04549C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.