Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Benenden Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC1474 accent
#111111 text
- #1Wellbeing Hub My Account
- #2Lifestyle Men's health Menop coaching Home, My Account
- #3Want to dive deeper into your menopause symptoms? Book a 30 minute consultation with a
- #4Want to dive deeper into your mental wellbeing? Book a 30 minute consultation with a
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 10.5 words on average (longest 15), 50% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
Join Benenden Health for access to affordable, high-quality healthcare and wellbeing support, without the wait. Get the help you need, when you need it, all in one easy-to-use app. Access your services in one place: • GP Services – book phone and video appointments on the go • Claims & Treatment Requests – request diagnostics and treatment support • Wellbeing Hub – explore articles, videos, webinars, and classes • Mental Health Helpline – access support when you need it • Emotional Wellbeing Helpline – speak to someone for extra support Manage your membership and get more from your benefits: • Membership Management – update your personal details quickly and easily • Member Services – get help and request access to services, including physiotherapy • Rewards & Discounts – view and access your member benefits
App details
What you can learn from Benenden Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Benenden Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Benenden Health runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC1474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.