Screenshot style breakdown
Sampled from 5 of Cape Auctioneers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#6C7CBC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Cape Auctioneers We stem from a family passionate in the art of superior selling and exceptional service. Auctions exhibit a display of surprises including new, scratch and dent, consumer electronics, furniture, antiques, collectibles,, home appliances, catering, machinery and so much more! Cape Auctioneers operate in Montague Gardens, Cape Town. With the Cape Auctioneers app, you can preview, watch and bid in our auctions from your mobile / tablet device. Participate in our sales while on-the-go and gain access to the following features: •Quick Registration •Following upcoming lots of interest •Push notifications to ensure you engage on items of interest •Track bidding history and activity •Watch live auctions
App details
What you can learn from Cape Auctioneers
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Cape Auctioneers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cape Auctioneers runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C7CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.