Screenshot style breakdown
Sampled from 4 of WORLD（ワールド）'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#7484B4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
WORLD公式アプリ UNTITLED , TAKEO KIKUCHI , SHOO・LA・RUE , OPAQUE.CLIP などアパレルブランドをはじめ 212kitchenstore , LAURAASHLEY などのライフスタイルブランドまで手掛けるWORLD公式アプリです。 店舗でお買い上げの際に、当アプリの会員証バーコードをご提示いただくと、カードレスでお得にポイントを貯めることができ また毎日更新されるスタッフコーデや、お得な情報も受け取れます。 [WORLDアプリの嬉しい機能] ●会員証機能 店頭でのお買い物の際、当アプリの会員証バーコードをご提示いただくと、次回のお買い物に使えるポイントが貯まります。 財布にポイントカードを入れておかなくても、お手持ちのスマートフォンがあれば、お得にポイントを貯められる便利な機能です。 貯めていただいたポイントは、ワールドグループ約1700店舗やワールド オンラインストアでご利用いただけます。 ポイントをお使いいただくには会員登録が必要になります。 ※すでに、店頭でワールド プレミアムクラブカードをお受け取りいただいているお客様は、当アプリ内にポ…
App details
What you can learn from WORLD（ワールド）
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are WORLD（ワールド）'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WORLD（ワールド） runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7484B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.