Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Insee Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC8CF4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Découvrez et partagez les chiffres clés de l’économie et de la société en France et dans l’Union européenne. L’Insee met à votre disposition cette application gratuite pour vous permettre d’accéder facilement à une sélection de données de l’institut et ses partenaires de la statistique publique. Grâce à une interface intuitive et ludique, découvrez : - les indicateurs phares : population, emploi, chômage, revenu, croissance économique … - les actualités économiques et sociales, régulièrement mises à jour - des quiz et des jeux pour tester vos connaissances - des infographies et des définitions pour mieux comprendre les statistiques - un aperçu des prénoms donnés en France depuis 1900 Que vous soyez curieux ou passionné de statistiques, que vous connaissiez ou non les travaux de l’Insee, cette application s’adresse à tous et vous offre une expérience ludique et enrichissante ! Alors…
App details
What you can learn from Insee Mobile
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Insee Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Insee Mobile runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC8CF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.