Screenshot style breakdown
Sampled from 5 of Kick Counter!'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#9CBCFC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Do not look any further. This is the easiest way to count your baby's kicks. Your baby's movements could provide information about your baby's health. If there are problems, your baby may move less or not at all. Recording these movements is crucial to see the doctor immediately when noticing any abnormality. According to the American Pregnancy Association, it is very important to count your baby's kicks from the 28th week of pregnancy: https://americanpregnancy.org/healthy-pregnancy/while-pregnant/counting-baby-kicks/ Kick Counter at a glance: • Easily count kicks every day. Just tap the screen every time you feel a movement. • Get visual reports and easily identify any significant deviations from the pattern. • Daily, weekly and monthly fetal movement statistics. • Read information about why counting kicks is so important, detailed instructions on how to count fetal movements, and …
App details
What you can learn from Kick Counter!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Kick Counter!'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kick Counter! runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CBCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.