Sampled from 4 of ÅRTV Play's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4F4 bg
#C8D6D6
#04544C accent
#111111 text
Reading the caption text from the screenshots in your browser…
ÅRTV Play gör det enkelt att hålla sig uppdaterad med de senaste åländska nyheterna. I appen får du en tydlig överblick och snabbare koll på vad som händer på Åland. Pushnotiser till din mobil, surfplatta eller Apple Watch gör att du alltid håller koll på stora och viktiga händelser. Med ÅRTV Play kan du lyssna och se på Ålands Radio och TVs program när och där det passar dig bäst. Du kan även enkelt följa våra livesändningar. Program kan ha olika rättigheter som bestämmer hur länge de finns tillgängliga i appen. Rättigheterna styr också vilka program du kan se på när du är utomlands. Har du synpunkter? Vi vill ha dina åsikter! Mejla gärna till info@alandsradio.ax
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are ÅRTV Play's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ÅRTV Play runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04544C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.