Sampled from 3 of ICC.tv's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#7C9454 accent
#FFFFFF text
ICC.tv is the new official home of ICC cricket video. Watch cricket LIVE and on-demand in select regions. It is FREE to Sign Up to ICC.tv and stream live matches or catch up on the action with on-demand replays and highlights. Subscribers in select regions can also buy pay-per-view passes to watch tournaments, tours, series, an entire match or just a single day of cricket. Prices vary depending on the event and your region. Upcoming and recent events on ICC.tv include: * Australia tour of Pakistan: three Tests, three ODIs, one T20I * The Ashes: Australia v England men’s and women’s series * India tour of South Africa: three Tests and three ODIs * Pakistan Super League: every match live and on-demand * ICC World Test Championship Final: India v New Zealand * ICC Men’s T20 World Cup * ICC U19 Men’s Cricket World Cup * ICC Women’s Cricket World Cup Live and on-demand videos are availab…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ICC.tv's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ICC.tv runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C9454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.