Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of SAMF's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5CBC64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Regarded as the gold standard of medicines information and clinical management protocols in South Africa, the South African Medicines Formulary (SAMF), first published in 1988, is a trusted source of information and provides up-to-date, reliable, unbiased and evaluated information on medicines. Currently on its 15th edition , it has become a standard health practitioner's medicine reference guide, respected for accuracy of content and independence from the pharmaceutical industry. It is now available on this mobile application and supported by a web portal (https://samf-app.com/) which subscribers will have access to. The SAMF application and Book is a joint initiative of the Division of Clinical Pharmacology at the University of Cape Town and the South African Medical Association (SAMA). Liquid thought maintains the application and web portal. To find information on each of the entit…
App details
What you can learn from SAMF
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are SAMF's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SAMF runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5CBC64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.