Sampled from 5 of Dinnerbox's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC6414 accent
#111111 text
Dinnerbox delivers pre-cooked frozen meals to your door within South Africa. Most meals can be ordered in Kids, 10, 20 and 30 meal boxes. Enjoy earning DinnerDosh loyalty points with every purchase and redeem 15% discount after reaching your points redemption target. Meals are delivered frozen within 4-5 working days, freeing you up to enjoy more time to enjoy life. With great taste comes great responsibility and our ingredients contribute substantially to what defines Dinnerbox. It is one of our passions! We are a team of entrepreneurs, restauranteurs and chefs who are passionate about food, ingredients, sustainability and; giving you more time to do the things you love! The Dinnerbox was born from our love of cooking and an insatiable appetite to provide our customers with convenient, healthy and sustainable meals. So much so that we do not use preservatives, stabilisers or MSG in an…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Dinnerbox's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dinnerbox runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC6414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.