Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Well (NZ)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#243444 bg
#42505E
#2C94D4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Modernise your healthcare experience. The Well app easily connects you to your general practice team. Well has been developed after listening to patients and general practices about what they really need in a patient app. It’s healthcare that’s centred around you. Download the Well app to: - Access your health summary including lab results, prescribed medications, diagnosed conditions, and immunisation history - See consultation notes from previous appointments - Book an appointment with your preferred practitioner, or select the next available slot - Book an appointment for someone else - Book and attend video consults - Request repeats of previously prescribed medications - Message your GP team - Receive reminder notifications for appointments - Track the status and receive notifications on your repeat medication request - Pay for your medication requests or appointments…
App details
What you can learn from Well (NZ)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Well (NZ)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Well (NZ) runs a dark set with one background colour (#243444) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C94D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.