Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Substack's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#24549C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Substack is a new media app that connects you with the creators, ideas, and communities you care about most. - Support the creators you love: Subscribe for free or upgrade to view original work and connect directly with your favorite writers, artists, and podcasters. - Enjoy ad-free videos and podcasts: Access short-form clips, video episodes, and read-aloud articles without interruptions. - Connect in real time: Join livestreams and live group chats, where top creators bring their biggest supporters into their world. - Explore independent ideas: Discover bold opinions and engaging views across food, sports, politics, fashion, comedy, finance, and more. How it works: 1. Download the Substack app. 2. Claim your handle. 3. Explore the feed to enjoy notes, videos, and clips from creators. 4. Subscribe to your favorites for free, tune into their livestreams and join private group chats.
App details
What you can learn from Substack
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Substack's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Substack runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #24549C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.