Screenshot style breakdown
Sampled from 6 of Upstox: Demat, Stock, MF, IPO's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#140C1C bg
#342E3B
#441474 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Welcome to Upstox! We're here to help you Invest Right in Stocks, Mutual Funds, IPOs, Fixed Income, Fixed Deposits, T-Bills, Bonds, Gold, for long-term wealth building. And trade in Equities, Options, Futures, Currencies, Commodities via our mobile and desktop platforms. We’re trusted by 1.3+ Cr Indians and backed by the late Mr. Ratan Tata. Upstox Pro for Traders: Helps You Trade Right -Advisory services by SEBI-registered RAs -Strategy Chain with preset strategy templates, Greeks, PCR, Max Pain & India VIX -Smartlists: Most Active, Top Traded, OI/IV Gainers -Futures Heatmap for trend spotting -Ready-made Option Strategies -TradingView, Scalper, Chart 360 for technical analysis -Fundamental + Technical data with Trend insights -Deep OI analysis for NIFTY50, BANK NIFTY, FINNIFTY -FII/DII flows + Global indices (US30, Dow Jones, S&P) -Tick-by-tick charts for precision analysis -Trade a…
App details
What you can learn from Upstox: Demat, Stock, MF, IPO
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Upstox: Demat, Stock, MF, IPO's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Upstox: Demat, Stock, MF, IPO runs a dark set with one background colour (#140C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #441474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.