Sampled from 4 of OM Online's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#040C8C accent
#111111 text
Nachrichten aus dem Oldenburger Münsterland: Mit der OM-Online-News-App für das iPhone sind Sie immer bestens über das aktuelle Geschehen in den Landkreisen Cloppenburg und Vechta informiert. Aktuell, lokal und personalisierbar. Die OM-Online News-App bietet Ihnen die Nachrichten aus der Redaktion von Münsterländische Tageszeitung und Oldenburgische Volkszeitung. VORTEILE DER OM-ONLINE-NEWS-APP: + Nutzung auf iPhone, iPad und Apple-Watch + Mobiloptimierte Darstellung der Artikel- und Übersichtsseiten + Intuitives Bedienkonzept: Per Wischgeste durch Themen und Artikel + Personalisierter Schnellzugriff auf die Themen, die Sie interessieren + Ihre Lieblingsthemen unter "Meine Nachrichten" auf einen Blick + Gelesen-Markierung der Artikel + Push-Benachrichtigungen nach Ihren Interessen + Alle Push-Benachrichtigungen übersichtlich in Ihrer Push-Inbox + Alle Einstellungen innerhalb der Ap…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are OM Online's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OM Online runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #040C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.