Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Hope Fertility's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F4545C accent
#111111 text
Screenshots
Icon palette
About this app
Discover Hope – your ultimate guide on the journey to your dream child! With Hope, the process of fulfilling your family aspirations becomes not just organized but also less stressful. Our app accompanies you at every stage of your fertility journey, delivering crucial information directly to your smartphone—from tailor-made treatment plans and diagnoses to medical appointments, all securely and reliably conveyed by your healthcare provider. Effective immediately, we offer you the capability to manage your treatments independently. Inform your clinic that you are utilizing Hope to enhance your chances of achieving your family goals. Want to better understand your own body along the way? No problem! Hope enables you to monitor your health and well-being. Our integrated mindfulness training further amplifies your resilience, aiding you in maintaining serenity and composure in stressful …
App details
What you can learn from Hope Fertility
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Hope Fertility's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hope Fertility runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4545C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.