Screenshot style breakdown
Sampled from 6 of BMO Invest's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0474BC bg
#2787C5
#74C4EC accent
#FFFFFF text
Screenshots
Icon palette
About this app
With the BMO Invest app: Access your BMO InvestorLine Self-Directed and adviceDirect accounts using your existing Client ID or your BMO Nesbitt Burns portfolio using your online Gateway ID. Get an aggregated view of your InvestorLine or Nesbitt Burns holdings and account details with Portfolio View and set up custom watchlists to monitor stocks and market trends you want to follow. Use Face ID secure authentication or Touch ID fingerprint identity sensor to access your accounts with ease and improved security. For InvestorLine Self-Directed and adviceDirect clients: Place trades, move money and get a snapshot of your holdings and investments. Quickly trade your stocks, ETFs, and mutual funds. adviceDirect clients can access personalized buy and sell recommendations with 24/7 account monitoring. For Nesbitt Burns clients: Sign up to view statements, tax documents and trade c…
App details
What you can learn from BMO Invest
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are BMO Invest's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BMO Invest runs a dark set with one background colour (#0474BC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74C4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.