Sampled from 5 of Medscape LIVE!'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1454AC bg
#346BB7
#0494F4 accent
#FFFFFF text
The MedscapeLIVE! App provides access to live symposiums and virtual events for Healthcare professionals delivered by world-renowned faculty in a variety of therapeutic areas. With MedscapeLIVE! you will be able to: • Search and register for live events • Attend live and virtual events and view presentation slides • Ask questions to faculty • Access event resources • Participate in polling questions • View polls results • Complete surveys • Claim CME credit • Take event notes • Receive and manage mobile notifications Logging with your Medscape account will allow you to enjoy other benefits like: • View upcoming events you have registered for • Access slides from events you have attended • Access saved event notes • Access related content and resources • Receive event reminder notifications
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Medscape LIVE!'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Medscape LIVE! runs a dark set where the background shifts from screenshot to screenshot (first shot #1454AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0494F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.