Screenshot style breakdown
Sampled from 3 of MY USG's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C40404 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
This app is used with pocket ultrasound scanner, it can display ultrasound image, download and use this app for free. Disclaimer: MY USG just provides ultrasound image as a reference, it does not constitute medical advice. You should consult a physician regarding medical diagnosis or treatment. Jurisdiction statement: MY USG is used for Chinese Mainland. We control and operate this App within the territory of the People's Republic of China ("China"); Unless otherwise specified, the materials displayed on this app are only for the purpose of promoting products and services within China. We have not made any statements regarding the suitability or suitability of any materials on this app elsewhere. If you choose to access this app from elsewhere, you are responsible for complying with applicable local laws.
App details
What you can learn from MY USG
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are MY USG's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MY USG runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C40404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.