Screenshot style breakdown
Sampled from 6 of Matrix Vehicle Tracking's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCECFC bg
#B3CFDD
#E42444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Matrix, a leading brand in personal safety, vehicle tracking and recovery, offers advanced security and personal safety features, giving you complete peace of mind on and off the road. The innovative, easy-to-use Matrix App provides 24/7 vehicle monitoring and allows you to manage your vehicle from anywhere at any time. Subscribe to a Matrix solution to get free access to the Matrix App. Find out more on www.matrix.co.za. Key features of the Matrix Vehicle Tracking and Recovery app include: GPS Pinpoint Positioning View your vehicle’s live position on a map with GPS pinpoint locations, either street or satellite view. Vehicle Details Manage vehicle details, view status (parked, driving, etc.) and set alerts. Trips View individual trips on a map, trip histories and customize location names. Car Finder Locate any vehicle on your account from the app and navigate to its location. Sto…
App details
What you can learn from Matrix Vehicle Tracking
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Matrix Vehicle Tracking's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Matrix Vehicle Tracking runs a light set with one background colour (#CCECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E42444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.