Screenshot style breakdown
Sampled from 4 of AppDab for App Store Connect's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCFCFC bg
#C1DDDD
#843444 accent
#111111 text
Screenshots
Icon palette
About this app
With AppDab you can manage your apps and all the resources around it, be it builds, testers, certificates, devices or provisioning profiles. Unlike App Store Connect, you won't be prompted for a password, or worse, a 2-factor code when you use AppDab. Your credentials are stored securely in Keychain, so the app is ready to use as soon as you launch it. AppDab uses Apple's App Store Connect API to read and manipulate data in the Apple Developer Portal and App Store Connect. An Apple Developer Program membership is required to use AppDab. The Terms of Service can be found here: https://appdab.app/terms
App details
What you can learn from AppDab for App Store Connect
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are AppDab for App Store Connect's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AppDab for App Store Connect runs a light set with one background colour (#DCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #843444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.