Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of PMAY(Urban)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4FC bg
#C8D6DD
#3494D4 accent
#111111 text
Screenshots
Icon palette
About this app
Ministry of Housing and Urban Affairs has been implementing Pradhan Mantri Awas Yojana (Urban) PMAY (U) to address the housing shortage in urban areas of the country with a larger goal of “Housing for All by 2022” and in order to ensure effective implementation of PMAY (U) Mission, the Ministry regularly monitors key indicators of the programmes at various fora. The objective of Mobile application will allow beneficiaries of PMAY (Urban) from all Mission Component to:- 1. To capture and upload 02 high resolution photographs (atleast 300 dpi) of completed houses along with beneficiary’s family. 2. To capture and upload 02 selfies of beneficiary with her house. 3. To capture and upload 01 video clip [30 - 60 seconds) of success stories of beneficiaries in front of beneficiary house having logo of PMAY (U). The basic idea to create photo and video bank on beneficiaries testimonial whi…
App details
What you can learn from PMAY(Urban)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are PMAY(Urban)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PMAY(Urban) runs a light set where the background shifts from screenshot to screenshot (first shot #E4F4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3494D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.