Sampled from 3 of IDScan Rijk's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5CACDC bg
#5097C1
#047CCC accent
#111111 text
Voor indiensttreding bij een rijksoverheidsorganisatie wordt je identiteit geverifieerd. Dit wordt gedaan door een scan te maken van je Wettelijk Identificatie Document (WID-scan), zoals je paspoort of identiteitskaart. Je ontvangt hiervoor een uitnodiging met instructies. Je kunt de scan laten uitvoeren op één van de servicepunt locaties, of zelf je identiteitsbewijs scannen met de “IDscan Rijk” app via je smartphone. Nadat je de scan hebt gemaakt worden je persoonsgegevens beveiligd verzonden naar je werkgever. De Rijksoverheid gaat zorgvuldig om met je privacy, we verzamelen alleen de informatie die nodig is voor deze ID-scan.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are IDScan Rijk's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IDScan Rijk runs a light set with one background colour (#5CACDC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.