Sampled from 4 of The_Unlimited's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#FC443C accent
#111111 text
Ready to #UnlimitYourLife? The Unlimited App gives you easy access to all your insurance and membership benefits, so you can understand the value that you’ve unlocked for you and your family. * Download the App and immediately unlock your FREE cover! * Check who’s covered and contact us directly through the app to add dependents at any time * See how much you’re paying every month for your Unlimited benefits * Start your claims process quickly and easily 3 Easy ways to get the help you need on The Unlimited App: * Message us your questions and we’ll email you back * Request a call back at a time that is convenient for YOU * Request your claims forms through the app or download them by following the links Access REAL CASHBACK with UNLIMITED rewards! What would you do with more than 10% back on your groceries? * You can now save R100’s in REAL CASHBACK – just for being p…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are The_Unlimited's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The_Unlimited runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC443C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.