Screenshot style breakdown
Sampled from 5 of My PBC Benefits's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C8CBC accent
#111111 text
Screenshots
Icon palette
About this app
• Submit health claims from your phone and stay on top of your benefits • See remaining balances for procedures, take photos of receipts to submit claims, access information about dependents, and manage direct deposit information. With this app you’ll be able to • Quickly see remaining balances for frequently claimed procedures or favorite procedures such as massage, physiotherapy and dental • Store a digital copy of your benefit cards for easy access • Take a photo of a receipt and upload it to make a claim • Submit multiple procedures on a single receipt • Get notified when there’s an update about your claim • Access coverage details for you and your dependents • Manage banking info for direct deposits • View recent claim history • Use your Fingerprint to conveniently and securely sign in to the app instead of a password
App details
What you can learn from My PBC Benefits
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are My PBC Benefits's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My PBC Benefits runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C8CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.