Sampled from 4 of BD Infusate Companion's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F48C04 accent
#111111 text
When selecting a vascular access device, are you considering both the infusates and the potential infusion complications? Thrombosis, thrombophlebitis, phlebitis, necrosis following extravasation of a vesicant drug, and pain/redness during infusion may be potential complications. The BD Infusate Consideration Companion (ICC) may help you identify medications that are non-peripherally compatible. Consideration of peripheral vein preservation and minimizing harm should be a factor in device selection. Selecting the appropriate device for a patient is a critical part of a clinician’s job. These materials are being provided for your information only and are not a substitute for clinical judgment.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are BD Infusate Companion's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BD Infusate Companion runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F48C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.