Sampled from 5 of FWD Omne (FWD生命)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4842C bg
#D67426
#FCCC9C accent
#111111 text
Omne では、 FWD 生命の各種お手続きをいつでもどこでもご利用いただけます。 < Omne で可能なお手続き> ● 給付金請求(医療保険) ● 住所変更 ● 電話番号変更 ● 保険料払込方法の変更 ● クレジットカード変更 ● 口座変更 ● 払込方法(経路)変更 ● 契約者改姓 ● 死亡保険金等受取人変更 ● 控除証明書再発行 ● 保険証券再発行 ● 解約 * ● 積立金額照会( FWD 円建一時払変額年金) *FWD 円建一時払変額年金は解約返戻金額のみ確認いただけます。 ※ お手続き可能な手続きは予告なく変更となることがありますので、予めご了承ください。 <その他ご利用いただける機能> “ 健康的な習慣づくり”をサポートする下記コンテンツを無料でご利用いただけます。 ● フィットネス ● 快眠 ● リフレッシュ ● ミニゲーム よくあるご質問、詳細はホームページをご覧ください。 FWD Omne|FWD生命 (https://www.fwdlife.co.jp/omne/)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are FWD Omne (FWD生命)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FWD Omne (FWD生命) runs a light set with one background colour (#F4842C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.