Sampled from 6 of Propulsion's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC8464 accent
#111111 text
Propulsion connects work teams and encourages them to be active together. EASY CONNECTION In just a few simple steps, join your colleagues in the app. Connect an activity tracking app or sports watch, participate in challenges and get rewards. ACTIVE SCORE A measure of the actual level of physical activity and well-being, in order to encourage consistency in daily efforts and the achievement of official recommendations. CHALLENGES Alone or in a team, compete between departments, companies, regions or countries to boost team spirit and motivation. RANKING A dynamic ranking according to the activity level of each person. WELL-BEING CONTENT Complete quizzes each week to help you on your journey to healthier living. REWARDS Get points and rewards for your activities and achievements. Why use the Propulsion app? • Universal: Everyone, regardless of fitness level, can participate becau…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Propulsion's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Propulsion runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC8464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.