Sampled from 3 of Better Deal!'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4E4 bg
#DDD6C8
#6CE4B4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Better Deal helps you manage your daily spending efficiently! ■ Compare prices with just a few taps ■ Calculate the most value-for-money item and provide detailed results ■ Save your time from manually calculating your spending ■ Compare many items at once Example: ■ Between 120 ml. of milk for $10 and 200 ml. for $28, which is the better deal? ■ Between 10 pieces of eggs for $7 and 30 pieces of eggs for $24, which is the better deal? Solve your spending issues efficiently with Better Deal
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Better Deal!'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Better Deal! runs a light set with one background colour (#FCF4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6CE4B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.