Screenshot style breakdown
Sampled from 6 of Zmoofit's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#047CDC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
- Record your health data to help you know your health status clearly every day. - Record your sleep data to help you improve your sleep quality. - Record your heart rate data to help you more effectively control your emotions. - Set your alarm clock to remind you to eat, go to bed, wake up, etc. - Turn on the call reminder, and crank off the harassing calls with one click. - Enable message notification. You can view important messages at any time. 【Disclaimer】 The health data provided by this application is for reference only. If users suffer from diseases or other behaviors that may affect their health, they should make a self-assessment based on their own health conditions, under the guidance of doctors or other medical personnel when necessary. The monitoring data provided by this app shall not replace the diagnosis or medical advice of doctors and other medical personnel. Users s…
App details
What you can learn from Zmoofit
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Zmoofit's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zmoofit runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #047CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.