Sampled from 6 of ABHA ABDM's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#142C6C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 8.7 words on average (longest 10).
The National Health Authority (NHA) under its flagship scheme of Ayushman Bharat Digital Mission (ABDM) has revamped the Ayushman Bharat Health Account (ABHA) mobile application of the Government of India (GoI) with a new User Interface (UI) and new functionalities. This will enable the Indian citizens to do easy registration of ABHA address (username@abdm). ABHA Mobile application provides the individuals with a longitudinal view of health records with an option to link and share post user consent through ABDM network of different health facilities and providers. Existing & New Functionalities (with all new simple & intuitive UI design) . Create an easy to remember ABHA Address (username@abdm) with mobile number, email ID or ABHA number. . Link ABHA address with 14digit ABHA number to become KYC verified and utilize benefits of government health programs. . Discover health faci…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are ABHA ABDM's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ABHA ABDM runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.