Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Michaels Stores Canada's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D41C2C bg
#DA3B49
#547C84 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’ve got everything to create anything! Features: Locate a Michaels store near you See up-to-date prices and inventory Save your shopping list Manage your orders, offers and account Save Big Here’s the deal: we love savings! The app allows you to view the weekly ad, get coupons for your local store, and scan them at checkout. Get Rewarded Sign up in the app for Michaels Rewards, our free perks program for all our makers. Members get exclusive offers, receipt-free returns, event invites, early sales alerts and more. Shop Categories Canvas Frames Storage Yarn & Needlework Art Supplies Apparel Crafts Baking Supplies Beads & Jewelry Crafts & Hobbies Craft Machines Cricut Home & Decor Floral Holidays & Occasions Kids Paint Papercraft Party Teacher Supplies Wedding Ribbon
App details
What you can learn from Michaels Stores Canada
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Michaels Stores Canada's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Michaels Stores Canada runs a dark set with one background colour (#D41C2C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #547C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.