Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Michaels Stores's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D41C2C bg
#DA3B49
#547C84 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Made by you™ You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you. FIND EVERYTHING YOU NEED Shop thru the app to get what you need. Locate the closest Michaels store. Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list. SAVE MORE See the weekly ad (woo-hoo, savings!) and get coupons for your local store. Check out faster by scanning your coupons in the app. GET INSPIRED Access hundreds of project ideas and everything you need to make them. Browse upcoming events like Kids Club®, fun-for-the-family MAKE breaks and more. MAKE MORE. GET REWARDED. Sign up in the app for Michaels Rewards, our free perks program! Me…
App details
What you can learn from Michaels Stores
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Michaels Stores's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Michaels Stores runs a dark set with one background colour (#D41C2C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #547C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.