Sampled from 5 of Michigan DNR Hunt Fish's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#146494 accent
#111111 text
Official licensing app of the Michigan Department of Natural Resources. Michigan DNR Hunt Fish is an official application of the Michigan Department of Natural Resources. Michigan DNR Hunt Fish is a way for Michigan’s hunters, anglers, and outdoor enthusiasts to purchase and view licenses, review licensing information, review regulation information, view DNR communications and complete harvest reports through your mobile device. Features include: Easy Account Access - create an account or sync with your current account(s) in the Michigan DNR eLicense System. Convenient Purchasing - purchase hunting and fishing licenses, permits, duck stamps, endorsements, and DNR trail permits. Viewing Purchase History - view current and past licenses and permits. Reporting a Harvest - report your harvest right from your mobile device. Maps - find information on and get directions…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Michigan DNR Hunt Fish's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Michigan DNR Hunt Fish runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECF4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #146494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.