Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MoonPay: Buy Crypto & Bitcoin's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7C04FC bg
#8E27FC
#C48CFC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more: https://support.moonpay.com/hc/en-gb/articles/18861016864017 Used by millions worldwide. MoonPay allows you to buy, sell and convert crypto including BTC, SOL, ETH, XRP, and 170+ more coins using Apple Pay. BUY AND SELL CRYPTO Set up recurring purchases to purchase Bitcoin monthly Convert across more than 2,000 crypto pairs like Bitcoin, Solana and Ethereum Access 24/7 global support via chat, email, or phone (US only) UNIFIED CRYPTO WALLET Manage all your crypto wallets in one place, like your Bitcoin from Coinbase, Solana from Phantom wallet, and Ethereum from MetaMask View detailed purchase history in the app BUY CRYPTO WITH MULTIPLE PAYMENT OPTIONS Buy Bitcoin, Solana, Ethereum, and many…
App details
What you can learn from MoonPay: Buy Crypto & Bitcoin
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are MoonPay: Buy Crypto & Bitcoin's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MoonPay: Buy Crypto & Bitcoin runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #7C04FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C48CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.