Screenshot style breakdown
Sampled from 6 of Babyvisible's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BC84B4 bg
#A5749E
#044C7C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
BABYVISIBLE est une solution pour faciliter le passage des femmes enceintes dans les files d'attente de tous lieux recevant du public. Vous êtes enceinte ? Grâce à l'application BABYVISIBLE, enregistrez-vous afin de ne plus quémander votre place. Une fois l'application validée, vous pourrez utiliser la solution dans tous les lieux qui seront équipés du boîtier électronique BABYVISIBLE. Vous actionnerez votre application afin de vous signaler directement auprès du professionnel de caisse ou d'accueil: le boîtier électronique émettra un signal sonore et lumineux. Il ne restera plus qu'à faire un signe discret à l'hôte pour lui indiquer que c'est vous qui avez déclenché le dispositif. Après vous avoir identifié, le professionnel vous fera passer en priorité. Pour plus d'informations, rdv sur le site internet : https://babyvisible.fr
App details
What you can learn from Babyvisible
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Babyvisible's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Babyvisible runs a light set where the background shifts from screenshot to screenshot (first shot #BC84B4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #044C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.