Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of NHS Wales App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C5CA4 bg
#4972B0
#AC842C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Mae Ap GIG Cymru yn rhoi mwy o reolaeth i chi dros eich iechyd a'ch gofal, gyda mynediad at wasanaethau'r GIG ar eich dyfais glyfar neu borwr we. The NHS Wales App gives you greater control of you health and care, with access to NHS services on your smart device or web browser. ----- Cael mynediad diogel at wasanaethau'r GIG Archebu a rheoli presgripsiynau Trefnu a rheoli apwyntiadau Gweld atgyfeiriadau rhestr aros Derbyn negeseuon o'ch meddygfa ac ysbyty Gweld eich proffil iechyd ----- Secure access to NHS services Order and manage prescriptions Book and manage appointments See waiting list referrals Get messages from your GP practice and hospital View your health profile
App details
What you can learn from NHS Wales App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are NHS Wales App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NHS Wales App runs a dark set with one background colour (#2C5CA4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC842C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.