Sampled from 6 of Memorial's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8C1434 accent
#111111 text
Memorial application has been developed to ensure a quick access to both Memorial healtcare services and your personal health data. You can also reach out to Memorial Home Healthcare Services easily online. With this app you can: * Easily schedule a hospital visit or video call (e-Doctor) appointment with the medical unit and doctor you wish by specifying the appropriate date and time, and follow up with your current and past appointments. * Access to all your health data on a single platform by uploading laboratory results, radiology reports and images, your prescriptions and examination reports received from external medical centers as well. * Find detailed information about our hospitals, medical units and doctors, and search the pharmacies on duty located close to you. * Store and keep updated your health indicators such as height, weight, blood pressure, blood sugar level, pul…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Memorial's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Memorial runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C1434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.