Sampled from 6 of Macmillan Education Everywhere's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C6CD4 bg
#5780DA
#24447C accent
#FFFFFF text
You can now take your learning and teaching material with you anywhere with the Macmillan Education Everywhere app. The app gives access to all the book content, animations, videos and other interactive activities that are provided as part of your Macmillan Education course. Teachers and students can add their own notes, bookmark pages to find again later, and make annotations on the book page. Content can be easily downloaded and used offline when needed. The app provides teachers and learners with a simple, mobile solution for accessing learning material on the go.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Macmillan Education Everywhere's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Macmillan Education Everywhere runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3C6CD4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #24447C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.