Screenshot style breakdown
Sampled from 5 of Daily Maverick's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#A4545C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Daily Maverick is a unique blend of news, investigations, analysis and opinion. We are a South African based publication with a worldview. Every part of Daily Maverick is free to access and no payment is required, although some civic-minded readers participate in our voluntary membership programme designed to keep our journalism free for all. Daily Maverick is run by an independently owned, private company with no affiliation to any other media group (or political party or religious organisation.) It is funded through membership reader contributions, advertising, events and grants. The Daily Maverick App is provided subject to the following End User License Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
App details
What you can learn from Daily Maverick
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Daily Maverick's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Daily Maverick runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A4545C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.