Screenshot style breakdown
Sampled from 5 of My Highmark App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#048CD4 accent
#111111 text
Screenshots
Icon palette
About this app
Easily manage your health - and health coverage. All in My Highmark. Simplify your benefits Easily check your health plan benefits and see what’s covered, all in one place. Get expert care when you need it Whenever you need support, find all your virtual care programs and services together in one place. Personalize your app experience Build your Health Profile to get curated recommendations for the goals that matter most to you. Get new recommendations every day Check your Journey daily to see a new mix of activities, content, and support personalized just for you. Connect Devices Hook up Apple Health and your connected wearables so that you can automatically track your progress, sync health info, and get extra motivation to hit your goals. The App is intended for Highmark’s Blue Shield members in 21 counties in central Pennsylvania and 13 counties in northeastern New York, and H…
App details
What you can learn from My Highmark App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are My Highmark App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Highmark App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #048CD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.