Sampled from 4 of iStore Pre-owned's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F4C49C accent
#111111 text
Home to a wide selection of iStore Certified Pre-owned Apple products. 100% functionality guaranteed, all products have undergone an extensive quality assessment program and are backed by a iStore Pre-owned 12 month warranty. Free delivery in South Africa. At iStore Pre-owned we believe in providing our customers with quality products and services, transparency and ultimately, value. Our aim is to offer our customers the same great experience that has been accustomed to when coming to iStore for all your new Apple product. We're here to help you make the best decision on your next iStore Certified Pre-owned Apple product. Assuring you of our extensive quality program, as all Apple products have had to pass a certified diagnostic assessment. This is why we provide our customers with a 12 month warranty on all iStore Certified Pre-owned Apple hardware products. Why shop with iStore Pre-…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are iStore Pre-owned's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iStore Pre-owned runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4C49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.