Sampled from 6 of eThekwini Municipality App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#34348C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 3.5 words on average (longest 5).
The eThekwini Mobile App is an app that puts eThekwini residents first. The app allows for residents to be able to have easy and fast accessibility of delivery of services. The services offered by the app are: -access to municipal bills -download and pay for municipal bills -upload meter readings -log faults -access to loadshedding schedule -access to Sizakala Customer Services Centers -access to updates from the City.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are eThekwini Municipality App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: eThekwini Municipality App runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #34348C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.