Sampled from 4 of Apolo BusPay's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#243C8C accent
#111111 text
Apolo BusPay es tu billetera digital para el transporte público urbano. Olvídate del efectivo y las filas: compra tus boletos de autobús directamente desde tu iPhone, genera tu código QR y sube al camión en segundos. Si ya cuentas con tu tarjeta de prepago Apolo BusPay, agrégala a tu cuenta para que puedas ver tu saldo, los últimos movimientos en línea y recargarla con el saldo de tu cuenta Apolo BusPay. ¿CÓMO RECARGO MI TARJETA MEDIANTE EL NFC DE MI MÓVIL? Si tu dispositivo móvil es compatible con tecnología NFC podrás recargar tu tarjeta física Apolo. 1. Recarga tu saldo Si aún no tienes saldo disponible en tu cuenta Apolo BusPay agrega fondos usando tu tarjeta de débito o crédito de forma segura. 2. Agrega tu tarjeta NFC Ingresa a la sección "Tarjeta" y presiona "+ Agregar tarjeta Apolo" para escanear tu tarjeta mediante NFC. 3. Recarga tu tarjeta NFC Presiona "Recargar Tarjeta"…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Apolo BusPay's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Apolo BusPay runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #243C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.