Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pelican: Automotive assistant's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#8CDCF4 accent
#111111 text
Screenshots
Icon palette
About this app
The most personal CarPlay driving experience for any car, whether it's a 1999 Toyota Camry or a 2025 Ford F-150. No ads. No tracking. No data sold to insurance companies. Pelican is a free navigation product with social driving features like sharing the locations of road closures, traffic, and police. Built on OpenStreetMap and a corporate sponsor of the OpenStreetMap foundation, the Pelican community actively contributes to making the map better for everyone. Pelican's full-time development is covered through memberships that include additional powerful features like trip logging, historical vehicle diagnostics, OBD scanning, "The Fog", "The Danger Zone", and more. ▶ More than just a navigation app Reduce context switching by customizing your experience with widgets on the map. Widgets like real-time vehicle data (via OBD), music, weather, compass, speed limit, and more can all be…
App details
What you can learn from Pelican: Automotive assistant
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Pelican: Automotive assistant's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pelican: Automotive assistant runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8CDCF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.